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Meet Catherine


AN IMMERSIVE EXPERIENCE

MARKETING STRATEGY

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Meet Catherine


AN IMMERSIVE EXPERIENCE

MARKETING STRATEGY

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times.


Sotheby’s International Realty online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty® brand’s 880 offices in 69 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.


287

Total Real Estate
Transactions

45%

Buyer
Representation

$162

Million in
Sales

22

Transactions
Year-to-Date

99.59%

Overal Price Obtained
of Original Sales Price

$25

Million in Sales
Year-to-Date

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Local Marketing


GRASS ROOTS MARKETING

Local Marketing


GRASS ROOTS MARKETING

HOME OF THE DAY | PUGET SOUND BUSINESS JOURNAL
FEATURED ON AFTERNOON NEWSLETTER & ONLINE PROMOTION 

Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days.

  • Up to 20 high resolution property photos so users can explore each listing room-by-room; Social tools to share property on Twitter, LinkedIn, Facebook and Google+ 

  • Promotion as integrated native content on homepages and article pages - both full site and mobile twice per month 

  • Tease of 3 more Home of the Day properties following the gallery with link to index page showcasing all Home of the Day properties; Dynamic slide show controls so user can easily scroll through images or click to next photo 


Luxe Magazine

Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Curated for the affluent, sophisticated homeowner, Luxe Interiors + Design Magazine™ is the only luxury publication that offers access to the local design and architecture scene, while also covering national design news and trends. The Luxe Interiors + Design Magazine™ network and its influence extends nationally into local markets reaching in-market readers.

Average age of Luxe readers is 53 years of age with an average household income of over $125,000. 99% of Luxe readers have a household net worth of $2 million or greater. Luxe has 450,000 total national distributions with 400,000 guaranteed audited circulations.

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Global Marketing


GLOBAL REACH

Every Home is a Treasure on SIR.com

Global Marketing


GLOBAL REACH

Every Home is a Treasure on SIR.com

SOTHEBYSREALTY.COM

The Sotheby’s Real Estate website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.


50

Currency Conversions
Updated 4 Times Per Day

16

Human Translated
Languages

22M

SIR.COM Unique Visitors
in 2016

60%

of Unique Visitors from
Outside the United States


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Lifestyle Markets


HOME OWNERSHIP BY LIFESTYLE

Lifestyle Markets


HOME OWNERSHIP BY LIFESTYLE

The Sotheby’s International Realty brand’s dedicated lifestyle marketing programs are unmatched in their ability to connect the most discriminating buyers and sellers of iconic & recreational retreats around the globe. We have developed a series of niche marketing programs specifically with these inimitable lifestyles in mind, highlighting the properties we represent as well as our unsurpassed expertise within each lifestyle category. Through our lifestyle specializations, the Sotheby’s International Realty brand attracts the most relevant lifestyle-focused home buyers the world over. No other real estate firm offers truly global access into these specialized market segments and by fine-tuning our skills and broadening our reach we better serve the needs of our worldwide clientele whose specialty properties are among their most prized possessions.


FARM & RANCH

Like a timeless work of art, luxury farm and ranch properties require a vast level of knowledge and experience to market and sell. Our Farm & Ranch specialty market program enables discriminating consumers looking for valuable resources and comprehensive information on farm & ranch properties to search for the finest rural and recreational properties in the world.

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WATERFRONT

For those looking for the serene backdrop a waterfront home provides, our network offers valuable insights and quality inventory that spans the globe. Waterfront homes require special skill and understanding to successfully market and sell as they cover a diverse range of properties from lakefront to bay and river and seafront – all as unique as the people they attract.

waterfrontpropertysir.com


SKI

From ski-in/ski-out resort communities to year-round lodge activities, a ski lifestyle affords the winter time enthusiasts the best of both worlds. Adventure seekers can combine passion, luxury and ease with our exclusively designed website showcasing a robust inventory of extraordinary homes in snowy destinations all around the globe.

skipropertysir.com


GOLF

For those that favor the luxury lifestyle both on the course as well as off of it, we have the single source of extraordinary golf style properties in the world. Our golf niche marketing program showcases the full spectrum of golf listings that appeal to “linksmen” worldwide including living on a golf course, owning a home in a golf course community and locating a golf dream home within a certain proximity.

golfpropertysir.com


HISTORIC

If a time-honored property is your definition of the perfect home, then let us take you on a journey into the finest historic properties in the world… a destination where living legacies are acclaimed and celebrated. From centuries-old European castles to pre-Revolutionary War plantations to National Registry landmarks, our brand represents property in the most sought after historic locations in the world and provides a level of expertise in the category-and this is comparable to none.

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